Rosella Vintage is a Minneapolis-based vintage collection founded in 2021 by former fashion editor, stylist, and longtime collector Jahna Roselle Peloquin.

Each piece is hand-selected with an emphasis on enduring style, quality craftsmanship, and natural fabrics. Rooted in the belief that mixing eras creates a modern, personal look, Rosella Vintage encourages expressive, confident dressing that feels entirely your own.

Rosella Vintage is available to shop online, in-store at Olio Vintage, and at select vintage markets. Rosella is also a founding vendor at Olio, a collective-run shop in Northeast Minneapolis. In 2025, Jahna partnered with Olio owner Carrie Martinson to launch The Standard Vintage Market, a semiannual vintage and makers market featuring a curated group of vendors and highlighted by the Star Tribune. Learn more at @thestandardvintagemarket on Instagram.

The brand was named after Jahna’s Grandma Rosella. While Rosella, her husband Omar and their family of six children didn’t have much money, she took pride in looking nice—her hair and nails were always done. A daughter of German-Polish immigrants, a child of the Great Depression and a WWII army wife, she was used to making the most of what she had, rewearing, repairing and repurposing clothing with her trusty Singer sewing machine. It was second nature for her to prolong the life of her clothing.

Sustainability

Sustainability is a central ethos to Rosella Vintage. According to Earth.org, 101 million tons of clothing ends up in landfills globally each year; the majority of the items in my collection were landfill bound. My prices reflect the time I spend carefully sourcing, cleaning and repairing items to bring them back into wearable, covetable condition.

Inclusivity

I believe that vintage should be for every age, size and gender.