Rosella Vintage is a Minneapolis-based curated collection of feminine, romantic vintage with personality—soft statement pieces, nostalgic silhouettes, and elevated essentials that feel styled, not basic. Each piece is individually hand-selected, carefully cleaned, and mended when needed, with an emphasis on enduring style, quality craftsmanship, and natural fabrics. Founded in 2021 by Jahna Roselle Peloquin, a longtime vintage collector and former fashion editor and stylist, the shop reflects an editorial approach to dressing across eras.

A founding vendor at Olio Vintage and co-organizer of The Standard Vintage Market, Rosella Vintage is part of Minneapolis’ independent vintage and creative community.

Rosella Vintage is named after Jahna’s grandmother, Rosella. While she, her husband Omar, and their six children didn’t have much money, she always took pride in looking put together—her hair and nails were never without care. A daughter of German-Polish immigrants, a child of the Great Depression, and a WWII army wife, Rosella learned early to make the most of what she had.

She re-wore, repaired, and repurposed clothing with her trusted Singer sewing machine, naturally extending the life of everything she owned. That instinct—to care for clothing, and to see beauty in longevity—quietly informs Rosella Vintage today.

Sustainability

Sustainability is a core part of Rosella Vintage, shaped by a belief in extending the life of existing clothing rather than contributing to overproduction. Each year, millions of tons of clothing are discarded globally; many of the pieces in this collection were at risk of being lost in that cycle.

Every item is thoughtfully sourced, cleaned, and repaired when needed, returning it to wearable, covetable condition. This process is as much about preservation as it is about curation.

Inclusivity

Rosella Vintage is rooted in the belief that vintage should be accessible across ages, sizes, and identities. The collection is intentionally curated to reflect a range of bodies and personal styles, encouraging expressive, individual dressing rather than fixed categories.