Rosella Vintage is a collection of timeless, nostalgic, thoughtfully curated vintage clothing and accessories for everyone, from every era. Based in Minneapolis, MN, Rosella Vintage was founded in 2021 by former fashion editor, stylist and longtime vintage collector Jahna Roselle Peloquin. Utilizing her editor’s eye and stylist instincts, Jahna carefully hand-selects each piece with an emphasis on timeless and statement-making style, quality craftsmanship and natural fabrics. She believes in mixing eras and styles for a modern look that’s all your own. Rosella Vintage is available to shop online, in store at Olio Vintage, and every month at pop-up vintage markets.

Treasures from the past, edited for today, sustainable for the future.

The shop was named after Jahna’s Grandma Rosella. While Rosella, my Grandpa Omar and their family of six children didn’t have much money, she took pride in looking nice—her hair and nails were always done. A daughter of German-Polish immigrants, a child of the Great Depression and a WWII army wife, she was used to making the most of what she had, rewearing, repairing and repurposing clothing with her trusty Singer sewing machine. It was second nature for her to prolong the life of her clothing.

Sustainability

Sustainability is a central ethos to Rosella Vintage. According to Earth.org, 101 million tons of clothing ends up in landfills globally each year; the majority of the items in my collection were landfill bound. My prices reflect the time I spend carefully sourcing, cleaning and repairing items to bring them back into wearable, covetable condition.

Inclusivity

I believe that vintage should be for every age, size and gender. While the majority of my collection has a feminine or gender-neutral vibe, I don’t believe that clothing has a gender. I currently offer clothing primarily in sizes XS–XL.